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Why You Should Consider Building a Mobile App for Your Company

Recent studies show that majority of companies are considering building a mobile app to reach disengaged customers and employees. Of the HR executives interviewed across the United States, 57% said that they were evaluating mobile apps for internal communications. As more companies enter the international market, HR executives need to find ways in which to connect their geographically distributed employees and engage potential customers. With the emergence of simple-to-use mobile app tools, small businesses are now following the mobile trend. Small and midsize businesses such as beauty spas and coffee shops have embraced mobile apps for internal communications. Below are seven reasons why you should build a mobile communication platform within your organization:

Create a direct marketing channel

You may use mobile apps for several functions such as providing general information, search features, prices, news feeds, and booking forms. The most interesting thing about mobile apps is that any information you would like to provide to your customers is right at their fingertips. According to, push notifications allow you to interact with customers directly and can remind them about your brands whenever it makes sense.

Increased brand recognition

A mobile app can help a business in creating brand awareness. It can be used like a blank billboard sign where you can post trendy, informative, or functional information. All you need to do is to create a mobile app that has a well-designed icon and unique features. The more often you engage customers through a mobile app, the sooner they will be inclined to your brand. Customers are more likely to recognize your brand faster and easily if they hear and see it approximately 20 times.

Improved customer engagement

Whether you are selling spa services or shoes, you need to find ways in which you can reach your customers. For example, having a help desk or messaging feature within your internal communications app can help improve your customer engagement. Instead of calling a beautician for spa services, you can book online with just a few clicks on their mobile app. Today, many customers prefer to communicate via texts than a phone call. Visit for more information.

Increased visibility

Studies show that average Americans spend more than two hours on their mobile devices each day. Although only a handful of mobile apps are used across the United States in a day, it does not change the fact that Americans have to unlock, scroll, and scan their devices as they look for different apps. Therefore, building a mobile app can benefit your company, as mobile device users mind unconsciously record every well-designed app icon that comes across even if it happens unnoticed.

Cultivate customer loyalty

With the increased use of newspaper ads, Facebook ads, flyers, roadside banners, email marketing, and flashing signs, businesses can easily lose customer loyalty due to immense advertising. Nonetheless, you may counter this by building a well-designed mobile app that will help drive customer loyalty. By being just a fingertip away from the customer, a mobile app is a means of staying closer to your customers.

Thrive in a competitive environment

Mobile apps are still rare at the small business level. Therefore, be the first in your neighborhood to build a mobile app platform as it can help you take a big leap ahead of the competitors. Most forward-thinking companies understand the benefits of building mobile apps. If you want to be ahead of the competitors and you are seeking a fresh way to make your brand recognized, get involved with mobile apps. You can hire a designer to help you come up with a well-designed app icon and unique features.

Provide value to customers

Today’s businesses emphasis on digitalizing their loyalty programs to drive more downloads and retain their market share. Instead of sticking to the old point-collection cards, customers can now collect their rewards via mobile apps.

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